Archives for April 2008
PR Advice from Justice Antonin Scalia
There's always much debate within certain companies about whether to talk with the press. Why risk getting misquoted or facilitating a story that from the onset is slanted to portray the company unfavorably. Recently, Supreme Court Justice Antonin Scalia spoke to NPR legal affairs correspondent Nina Totenberg, and provided some excellent PR advice.
"The reality is, […]
Press Perspective
Information overload. That's the best way to describe my trip to the EcoCity World Summit in San Francisco as a member of the press. As I write for Jetson Green, a green building blog, I was able to secure a press pass thanks to help from Amy Senn who handles media relations for Sensible City, […]
Website Optimization for PR Value
There's value in preparing regular announcements about company activities and feeding them on to the web via online newswire services like PRWeb to increase search engine ranking. As customers, prospects, potential hires, and reporters seek out 'background' information about your company, search engines can provide a virtual storehouse of information. Special emphasis is added because […]
