Archives for September 2007
(dis)Functional PR
Many posts (here, here, here) have debated whether PR works, and if not who’s to blame. Some have approached the topic from the company’s perspective; others from the PR firm’s perspective.
Here’s my short take on it, especially when working with smaller companies.
1. Ensure that clear goals are set – what are you trying […]
Communicate to the Converted
Success usually brings critics out of the woodwork (hopefully FSC-certified wood). When that happens, it's important that companies and organizations don't forget about their base of support. Clear and proactive communication to those 'already in your camp' is vital so that they 'stay in your camp'. More importantly, if these supporters know the facts they […]
Tangible Communications
For the last 6 months, the green building community has been hearing about the mkLotus modular home; it's a one-bedroom prefab constructed in San Francisco's Civic Center plaza as part of West Coast Green. Actually, it was built offsite in a factory, which is supposed to reduce construction waste (50-70%), reduce construction time, and […]
Global Warming’s Little Known Side Effect
Source: MktgLadder.com
P.S. As I do believe in climate change, feel free to call me about your communications projects.
Technorati Tags: global warming
Quantifying Public Relations
The challenge with public relations, critics contend is that it's too hard to measure. What is the correlation between 'awareness' and concrete action?
For an ongoing project, our team is marketing an insurance careers program to community college students in California. Yes, their initial reaction is similar to yours. B-O-R-I-N-G! But with a little education about […]
