Archives for March 2007
The Yin and Yang of Communication
It's troubling when employees read about company initiatives in the mainstream press rather than hearing from management. Even worse is when employees hear about initiatives from customers who read about them in the press.
According to an IABC publication called Vital Communications, many firms "conclude that externally-directed communication is the sole purpose of a formal […]
Google as a Clipping Service
Imagine a room full of people with grease pencils tirelessly pouring over trade journals like American Vegetable Grower, Logging and Sawmilling Journal, Produce News, and Medical Construction and Design Magazine. These readers work for clipping/media monitoring services that scour print publications looking for key words like 'compost', 'plywood', 'organic citrus', and 'patient care'. Businesses pay […]
