Archives for January 2007
The Rebirth of the Press Release
In 2006, the press release celebrated it's 100 year anniversary — not that too many people took notice. Since then, there has been a lot of talk in the high tech pr industry about the 'death of the traditional press release' and the emergence of the social media release (aka new media release). The best […]
Using White Papers to Sell Green Services
One of the best methods for selling a green service is the white paper. White papers can be an effective method for educating potential customers by providing unbiased information and analysis regarding a business problem (and potential solution) your prospects are likely facing. Public relations helps line up those experts needed to speak on the subject.
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Is Green Building the Next dot.com?
"One of the most exciting things that has changed in the last 12 months has been the customer pull for green products," said Nancy Floyd, the co-founder and managing director at Nth Power, an investment firm.
According to an AP article in Forbes, venture capitalists and other funders interested in clean technology are finding a home […]
