Archives for the 'What is PR?' Category
Communicating Climate Change
The July/August 2008 issue of the Columbia Journalism Review examines climate change and asserts that "media coverage of climate change is at a crossroads." Essentially, the article is saying that we're [moving] "beyond the science of global warming into the broader arena of what governments, entrepeneurs, and ordinary citizens are doing about it." Hence…
"Journalists […]
Combating ‘Green Noise’
A recent article by Alex Williams of the NYTimes, discussed how consumers are feeling overwhelmed with the "urgent, sometimes vexing or even contradictory information played at too high a volume for too long" about environmental issues.
For businesses and organizations wondering how best to overcome this consumer fatigue, I suggest that they reexamine and narrow […]
PR Advice from Justice Antonin Scalia
There's always much debate within certain companies about whether to talk with the press. Why risk getting misquoted or facilitating a story that from the onset is slanted to portray the company unfavorably. Recently, Supreme Court Justice Antonin Scalia spoke to NPR legal affairs correspondent Nina Totenberg, and provided some excellent PR advice.
"The reality is, […]
Press Perspective
Information overload. That's the best way to describe my trip to the EcoCity World Summit in San Francisco as a member of the press. As I write for Jetson Green, a green building blog, I was able to secure a press pass thanks to help from Amy Senn who handles media relations for Sensible City, […]
Website Optimization for PR Value
There's value in preparing regular announcements about company activities and feeding them on to the web via online newswire services like PRWeb to increase search engine ranking. As customers, prospects, potential hires, and reporters seek out 'background' information about your company, search engines can provide a virtual storehouse of information. Special emphasis is added because […]
Blogging in 140 Characters or Less
One of the biggest (legitimate) concerns about business blogging is the time commitment. "I'm already overextended, how can I possibly start writing meaningful posts that discuss the future of my industry? Rest assured, you don't need to solve the world's problems with your blog; you just need to initiate a conversation that resonates with your […]
38% Sick of Green PR
But, according to a new study by Allianz Global Investors, 62% think "it's great that companies are publicly making statements about 'going green'." They're not only saying it's great but investing in those types of companies too.
According to the study, investors view the environment as a major long-term investing […]
Do Green Blogs Matter?
That's the important question for green building companies and pr professionals. What exactly is the impact that social media and blogs are having on traditional news delivery?
Well, according to a recent survey of US journalists by Brodeur, a unit of Omnicom group, blogs are not only having an impact on the speed and availability […]
Signature Communications
Sometimes it's the littlest of things that help us communicate in more effective ways. The following phrase was at the bottom of Bill Reed's (Regenesis Group and Integrative Design Collaborative) email signature block.
Things happen -
Please follow up critical Emails
with a phone call if you have not
had a reply to […]
(dis)Functional PR
Many posts (here, here, here) have debated whether PR works, and if not who’s to blame. Some have approached the topic from the company’s perspective; others from the PR firm’s perspective.
Here’s my short take on it, especially when working with smaller companies.
1. Ensure that clear goals are set – what are you trying […]
