Archives for the 'Green Building' Category
Signature Communications
Sometimes it's the littlest of things that help us communicate in more effective ways. The following phrase was at the bottom of Bill Reed's (Regenesis Group and Integrative Design Collaborative) email signature block.
Things happen -
Please follow up critical Emails
with a phone call if you have not
had a reply to […]
Communicate to the Converted
Success usually brings critics out of the woodwork (hopefully FSC-certified wood). When that happens, it's important that companies and organizations don't forget about their base of support. Clear and proactive communication to those 'already in your camp' is vital so that they 'stay in your camp'. More importantly, if these supporters know the facts they […]
Tangible Communications
For the last 6 months, the green building community has been hearing about the mkLotus modular home; it's a one-bedroom prefab constructed in San Francisco's Civic Center plaza as part of West Coast Green. Actually, it was built offsite in a factory, which is supposed to reduce construction waste (50-70%), reduce construction time, and […]
The Rebirth of the Press Release
In 2006, the press release celebrated it's 100 year anniversary — not that too many people took notice. Since then, there has been a lot of talk in the high tech pr industry about the 'death of the traditional press release' and the emergence of the social media release (aka new media release). The best […]
Is Green Building the Next dot.com?
"One of the most exciting things that has changed in the last 12 months has been the customer pull for green products," said Nancy Floyd, the co-founder and managing director at Nth Power, an investment firm.
According to an AP article in Forbes, venture capitalists and other funders interested in clean technology are finding a home […]
Is there a Wiki in your future?
Quick…What's a wiki? A wiki is "a type of website that allows the visitors themselves to easily add, remove, and otherwise edit and change some available content, sometimes without the need for registration." The most visible wiki is, of course, Wikipedia.
What's the relevance to public relations? The goal of public relations is to foster […]
Is Green the New Pink (Ribbon)?
12/13/06 UPDATE: Wal-Mart named to One Degree Hot List, a list of the top 10 people/organizations who in 2006 most influenced climate policy, science and public opinion.
Wal-Mart was named the "most socially responsible company" according to a poll of more than 30,000 consumers from 25 countries conducted by The Reputation Institute, and reported in Forbes. […]
Unsustainable Sustainability?
Is the sustainability movement becoming unsustainable? According to the Leonardo Academy, GreenBuild 2006 was responsible for the following emissions:
Carbon Dioxide = 13,269,500 lbs
Sulfur Dioxide = 5,100 lbs
Nitrogen Oxide = 17,900 lbs
Particulates (PM10) = 2,800 lbs
Mercury = 0.0389 lbs
While several companies (and individuals such as myself) donated/purchased emission reduction offsets […]
GreenBuildingNow group is LIVE
Last week, the Northern California Chapter of the U.S. Green Building Council held a member forum .There was a lot of lively discussion about ways to increase dialogue among the green building community locally.
GreenBuildingNow is the outgrowth from those discussions. It will thrive and flourish if there’s compelling content (from you, the subscribers). It will […]
New GreenBuildingNow ListServe…coming soon
Stay tuned. A new listserve (via GoogleGroups) focusing on the wants/needs/accomplishments of Northern California green building professionals will launch this week. More details to follow.
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