Archives for the 'Services' Category
From Airports to Detention Facilities
Two articles that I wrote appear in the October editions of two widely circulated green building publications. Both magazines will also be distributed at next month's GreenBuild conference in Chicago. Look for a copy at the show, or download PDF versions below.
O'Hare Modernization Program, eco-structure Magazine, October 2007. (bylined)
Justice for the Environment, Environmental Design+Construction […]
Networking your Communications Budget
Just about every organization regardless of business structure (i.e., non-profit, for-profit) suffers from either a lack of communication staff time, or an insufficient outreach budget, or (likely) both. So how can organizations overcome these communication hurdles?
They tap in to their self-interested stakeholders.
First, you must recognize that customers/members/suppliers are motivated by self interest. They […]
The Yin and Yang of Communication
It's troubling when employees read about company initiatives in the mainstream press rather than hearing from management. Even worse is when employees hear about initiatives from customers who read about them in the press.
According to an IABC publication called Vital Communications, many firms "conclude that externally-directed communication is the sole purpose of a formal […]
Google as a Clipping Service
Imagine a room full of people with grease pencils tirelessly pouring over trade journals like American Vegetable Grower, Logging and Sawmilling Journal, Produce News, and Medical Construction and Design Magazine. These readers work for clipping/media monitoring services that scour print publications looking for key words like 'compost', 'plywood', 'organic citrus', and 'patient care'. Businesses pay […]
Using White Papers to Sell Green Services
One of the best methods for selling a green service is the white paper. White papers can be an effective method for educating potential customers by providing unbiased information and analysis regarding a business problem (and potential solution) your prospects are likely facing. Public relations helps line up those experts needed to speak on the subject.
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Removing Barriers to Press Coverage
How easy is it for the media to cover your company? Are you inadvertently throwing up barriers to coverage?
You are when you don't assemble all of the key facts about your company or organization in one location. An online media kit makes it easy for the media and other stakeholders (e.g., customers, agents, partners) to […]
Small, Local and Emerging Business Certification
The County of Alameda recently certified Planet Relations as a 'SLEB,' or small, local and emerging business (SLEB). According to the County's contracting website, the program is…
… designed to enhance contracting and procurement opportunities for small, local and emerging businesses within Alameda County. The County … benefits by inclusion of all size businesses […]
Speaking at GreenBuild Conference
GreenBuild is the annual conference of the U.S. Green Building Council. This year it’s scheduled for November 15-17th in Denver. Earlier in the year, I developed a speaking proposal (700 total entries), which was reviewed, scored, and eventually selected. Tracking conferences and submitting speaking proposals is a classic public relations tactic used to help raise […]
Architecture of Healing
Recently I wrote a contributed article (?) for Healthcare Design Magazine about the Sambhavna Clinic in Bhopal, India, which provides medical care to survivors of the world’s worst industrial chemical accident. Architecture of Healing describes the Sambhavna Clinic and the work to eliminate the continued suffering in Bhopal. I’m saddenned to hear that monsoon […]
