Archives for the 'Clients' Category
From Airports to Detention Facilities
Two articles that I wrote appear in the October editions of two widely circulated green building publications. Both magazines will also be distributed at next month's GreenBuild conference in Chicago. Look for a copy at the show, or download PDF versions below.
O'Hare Modernization Program, eco-structure Magazine, October 2007. (bylined)
Justice for the Environment, Environmental Design+Construction […]
Quantifying Public Relations
The challenge with public relations, critics contend is that it's too hard to measure. What is the correlation between 'awareness' and concrete action?
For an ongoing project, our team is marketing an insurance careers program to community college students in California. Yes, their initial reaction is similar to yours. B-O-R-I-N-G! But with a little education about […]
Del.icio.us Coverage
In a follow up to my Google as a Clipping Service post, I want to plug the social bookmarking service Del.icio.us. For those unfamiliar, think of it as the 'Favorites' tool in Internet Explorer or the 'Bookmarking' feature in Firefox. The only difference is that the bookmarks live on the web and not on your […]
Networking your Communications Budget
Just about every organization regardless of business structure (i.e., non-profit, for-profit) suffers from either a lack of communication staff time, or an insufficient outreach budget, or (likely) both. So how can organizations overcome these communication hurdles?
They tap in to their self-interested stakeholders.
First, you must recognize that customers/members/suppliers are motivated by self interest. They […]
San Francisco Business Times Article
In my diverse client portfolio, one client/program was recently profiled in the San Francisco Business Times. The California Insurance Careers Program is a unique collaboration between the insurance industry and California’s community college system.
The insurance industry in California is big ($106 billion!), and hires scores of entry level workers every year. California’s community college system […]
West Coast Green Post Mortem
Last weekend, I attended West Coast Green, the residential green building show held at Bill Graham Auditorium in San Francisco. I have to commend the organizers. The show felt like a west coast GreenBuild, which is a compliment. The show was the natural evolution of Green Materials Showcase, which Christi Graham has been organizing for […]
Architecture of Healing
Recently I wrote a contributed article (?) for Healthcare Design Magazine about the Sambhavna Clinic in Bhopal, India, which provides medical care to survivors of the world’s worst industrial chemical accident. Architecture of Healing describes the Sambhavna Clinic and the work to eliminate the continued suffering in Bhopal. I’m saddenned to hear that monsoon […]
Success Story: Fruits and Vegetables
Last year I worked on a marketing communications project for the California Association of Food Banks called Farm to Family. Essentially, the program connects food banks with growers to glean their surplus product that isn’t marketable to conventional grocery stores because it’s too small, too large, blemishes, etc. Fruits and vegetables are picked up from […]
