38% Sick of Green PR

But, according to a new study by Allianz Global Investors, 62% think "it's great that companies are publicly making statements about 'going green'." They're not only saying it's great but investing in those types of companies too. 

 According to the study, investors view the environment as a major long-term investing opportunity. "Of the 1,003 investors surveyed, nearly half (49%) said that over the next 12 months they were likely to invest in a company or mutual fund looking to provide solutions for environmental problems; 17% reported having already made such an investment."

But are companies doing it because there's proven financial value or because there's proven public relations value? At this point, it looks like companies see the benefit to their reputations.  Sometimes the hard ROI numbers lag behind commonsense business practices of listening to what your customers think are important business values. Companies exaggerating their green accomplishments will be called to task by competitors, customers, or others.

If nothing else, those in the green field stand to benefit from everyone else talking about 'going green'.

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4 February 2008 | What is PR? | Comments